We are versatile, that’s our greatest super power.
STRATEGY & ANALYSIS
In addition to offering research and strategy in the branding process, Tinta is a partner that provides strategy and analysis for all customers and their different needs. It can be about market research, concept analysis, impact assessment, competition analysis, social and cultural change factors and so much more.
Nobel Prize winner Albert Szent-Györgvi once stated that "research is to see what everybody else has seen, and to think what nobody else has thought". As a creative agency you can’t let your ideas fly away with you. You always have to have an established connection with earth – being a lace to your kite or an advanced wireless communication system. Tinta of Sweden provides an interdisciplinary and thematic competence and foundation for strategy and analysis.
DIGITAL POSITIONING
We offer several services to make you visible and identifiable online. We do this through effective search engine optimization (SEO) and Google Adwords on the one hand, and strategic work on your social media channels. You can also hand over your channel to us for management, where we fill it with customized content.
Chis Brogan, best seller author in the field of social media and influence, wrote that you need to ”Cultivate visibility because attention is currency”. In deed, invisibility is no super power. You need to be seen at all cost, and in the right places, at the right time, exposing your true and elaborated identity. You need to position yourself online in the right channels with the right content, and reach out.
BRANDING & CONCEPT
We offer branding and concept development for both the small and large companies, for the established and the newly started. We can take charge of the whole branding process, or parts of it. We also work on implementing interior design in the branding itself.
Oscar Wilde once said ”be yourself; everyone else is already taken”. As an entrepreneur you need to be you, and build your story. In the vast world of brands one needs to dig deep and come up with something recognizable as well as new and fresh. New stories must be built with existing bricks from life, with a foundation that can stand the test of time.
You were made to make a difference. Go supertinta!
GRAPHIC DESIGN
We offer solid, well made graphic design and all that comes with it. Brand books, layouts, prints, digital content and so forth.
Hotshot commercial man and Mad man character Donald Draper, ones said ”Make it simple, but significant.” While Mr.Draper may be a fictional character, his statement is as true as can be. Good looking design alone doesn’t cut it. We create graphic design with a solid foundation, based on your business purpose and ambition, target group and competition. The kind of design that makes you significant.
VISUAL CONTENT
We offer visual content in the form of photography, video and graphic animation. We create your visual story on location or in our own studio. We offer visual content of varying degrees regarding technical complexity and retouching.
The guy who drove the growth phase in Silicon Valley, said that ”How well we communicate is determined, not by how well we say things, but how well we are understood”. Today the visual communication is the very foundation for recognition and understanding.
Visual Content is getting more and more important and influential in branding and marketing. It’s not good enough with a high end studio photo or high tech video production, it has to tell a compelling story. We believe that photography, video and graphic animations always should be based in thorough ideas and well chiseled stories.
CREATIVE WRITING
We offer writing based on your needs. This can be traditional copywriting or more integrated and leading work in the form of creative writing. We can also assist in text processing and proofreadings.
J.K Rowling have said that ”There’s always room for a story that can transport people to another place”. Whether it being Harry Pottern or plain copywriting, it’s true. The art of writing a compelling text is essential for sales. In these days its get more and more important to engage with the customer, and attract him or her with a compelling story and identity. In that sense the copywriter also must be an art director, or rather a fusion of them. We like to call that a creative writer.
